When it comes to online casino software development companies, few companies covers so many areas of technology as Playtech. Moreover, the company also offers technological innovations in virtual gambling and brings new ideas and concepts to this industry. All products this provider creates are developed using the best of technology and they often attract the attention of many players.
This page gives you information about Playtech software and closely explains the services and products it offers to gamblers from all over the world. Continue reading to learn more.
Company Overview
Playtech is the biggest online gambling supplier in the world traded on the London Stock Exchange market. The company offers state-of-the-art and value added solutions to the leading operators in this industry. Playtech was founded in 1999 with the aim to continually develop the best of breed betting and gaming products and services. The company’s success is also built upon strong partnerships with established online operators and entertainment brands.
Furthermore, the products from this company can be fully integrated into a cross platform offering, enabling gamers to access online, mobile and broadcast gaming terminals via one account.
World’s best online gaming applications from this company are online casino, poker, bingo, sports betting, live gaming and arcade and fixed odds games. Moreover, via the open platform the company enables operators to integrate third party content and offer a wider and more diverse game portfolio to players.
The company also meets all regulatory measures set by current gambling jurisdictions where it holds a license such the UK Gambling Commission and is one of the pioneers in new regulated markets and this plays an important role in its success.
They also partners with highly reputable online operators and well known entertainment brands that are looking to upgrade their game content or offer more diversity.
Products
What follows is an overview of the product range offered by Playtech. These products can be integrated into one another and also incorporated into existing systems ensuring the best gaming experience on the Internet.
IMS
The Playtech Information Management Solution (IMS) powers the entire product portfolio and it provides a set of tools needed to successfully run a business. With this fully integrated suite of services users can maximize their cross selling potential and optimize marketing spends. The IMS can also integrate third party content because it is also an open platform. What’s central for the IMS is that players can play all games across all platforms using one single account.
Casino
In the virtual casino gaming department, Playtech offers thrilling web experience thanks to its cutting edge technology and high quality casino games. There are hundreds of online casino games available including many game variations. Some are even playable in real time as well as on mobile devices.
With the acquisition of Ash Gaming, the company also has boosted casino content. Furthermore, more than 50 new games are also released every year so players always have something new to play. The growing casino content includes games such as slots, table and card games, progressives, video pokers, arcade games etc. In addition, the company offers branded casino games created through licensing agreements with well known brands such as Marvel, HBO, MGM and NBC Universal.
Mobile
In the mobile gambling industry, Playtech introduced the Mobile Hub developed in collaboration with Mobenga in 2012. This Hub is an open framework that enables the integration of content. It also delivers high quality experience on a wide range of mobile devices for casino games and sports betting.
The Mobile Hub enables gambling operators to integrate mobile gaming or betting software and content via standard API’s. Playing third party mobile content is also easy and simple. The Hub is made using HTML5 technology and is compatible with many mobile browsers. The mobile platform also features many marketing tools allowing mobile operators to make their business more flexible.
Last but not least, the company’s mobile gaming products are compatible with many smart phones and tables such as iPhones, iPads and Android mobile devices.
Sportsbook
The sports betting offering supports both land based and online platforms and it functions without any glitches across online, mobile, tele betting channels and SSBT. The sportsbook is developed by the company’s subsidiary, the UK-based Geneity Limited, whose focus is on developing the best in sports betting technology as well as on providing high quality betting content. In addition, there is also a mobile sportsbook which is compatible with iOS, Android and HTML.
Poker
The poker products from Playtech are deployed on the iPoker network which generally has more than 35,000 players at peak time. The poker client is user friendly and features nine different poker game types along with a wide choice of table stakes and buy ins. The poker rooms support many languages and currencies.
Live Games
The live dealer platform offers the most authentic online gaming experience to players in real time. High quality cameras broadcast the games in HD making gaming as realistic as possible. Certain casino table games can be played in real time at various stakes. In addition, live dealer games can also be played on mobile devices as well as on TV.
Online Bingo
The company also creates thrilling and fun online bingo games and offers bingo on mobile. Via its subsidiary Virtue Fusion, it attracts more than 60,000 players on a daily basis and over 13,000 players at peak time. Moreover, the games offer life changing prizes and have bespoke look and feel.
Lottery
The lottery offering includes traditional lottery games including innovative instant lottery games. The offering also encompasses a complete suite of solutions and tools very useful for lottery operators looking to expand their player’s base.
Retail
The company’s subsidiary Videobet helped Playtech enter the retail market. It offers top notch server supported and server based gaming designed to offer thrilling and innovative solutions with an added value for operators dealing with retail gaming.
Binary Options
The binary options platform is comprehensive, reliable and scalable and it is suitable for all user types. It can be fully integrated into the IMS and the products can be added quickly and easily to the current portfolio of an operator.
Social Gaming
Last but not least, the company provides borderless social gaming to all players. Via social channels players can communicate their gaming experience to a bigger network. The social gaming products are fully customizable and can accommodate a wide range of marketing features. The products are also available in seven languages so players from all over the world can play and understand them.
The Open Platform
A more recent technology developed by this company is the open platform. The platform is a complete solution with the flexibility to make the system wider as the company’s partners make their way to new channels and markets. In addition, it enables the integration of third party content and management systems which is supported by an entire set of API. They are linked directly to the core of Playtech technology platform called the IMS.
The open platform including the following key components:
- Development kit for open games
- Integration frameworks for multiple games
- E-wallet integration
- One player account for all gaming and betting products
- Data integration
- Support for all gambling standards