The Playtech Advantage for New Casinos – The Playtech Open Platform
One of the biggest incentives for new casinos to use Playtech software is the Playtech platform itself. Playtech uses an open platform. This open platform enables casino operators to integrate third party systems and provide players with a comprehensive set of games and solutions. Third party systems that can be integrated on to this platform include data feeds, user management systems, and also trading tools. The open platform CMS also enables operators to provide customized interfaces to players.
There are a number of other features of this open platform as well that makes it such a value-added proposition to new casino operators:
- Detailed reporting system
- Full turnkey solution
- 24x7 support
- Risk management
- Enhanced feed connectivity
- Targeted CRM
- Presentation of all available assets
How Many New Playtech Casinos Launched in 2015?
Playtech has a reputation for regularly launching new games for its customers – casino operators as well as players. So does this reputation for regular launches extend to new casinos as well? Playtech does launch new casinos, and it does so at regular intervals. However, the intervening period between two launches is not too short. So if you are looking for new Playtech casino launches each week; that is going to be highly unlikely.
There is a reason for the slow speed when it comes to launching new casinos online. Playtech, along with some of the other online casino software providers, is nowadays quite choosy about the casino operators they provide their software to. The stringent quality standards in place make this a necessity as any action not matching the standards will result in a dilution of the Playtech brand value and negative feedback in the market.
The better option at this point in time seems to be to work with existing brands that are launching new online casinos under their banner. Working with big brands makes perfect business sense because it enables Playtech to provide not just the casino software but the entire suite of products and services. This includes the casino software, the Information Management Solution (IMS), mobile casino, sportsbook, live games, bingo, lottery, poker, retail solutions, and more.
Advantages of Playing at New Playtech Casinos
There are quite a few advantages that players at a new Playtech casino have:
- The Playtech brand: A new casino with Playtech software can use the cushion of the brand value that a top-class software provider provides to drive traffic to the casino’s website.
- Large range of games: The new casino gets automatic access to the more than 500 exciting games that make up the Playtech game portfolio.
- Fantastic promotions: A new Playtech casino will usually provide great bonuses to recruit new members and retain existing ones.
- Payment method support: Players have the luxury of choosing from a range of payment methods supported at the new casino.
- Customer support: A new Playtech casino will usually offer fantastic customer support to its players.