The International Corporate Event Awards took place in London at the Victoria and Albert Museum. The event recognizes excellence in various aspects of business operation. This year, the gaming software provider, Playtech, won one of the International Corporate Event Awards 2016.
Playtech Wins Award for ICE 2016 Display
In February this year, the ICE Totally Gaming exhibition was held. At the exhibition, Playtech showcased its Playtech ONE offering. A special stand was created in order to inform and educate customers and players about the Playtech ONE Omni-channel solution.
Playtech partnered with 2Heads in order to create the special exhibit. Work began months ahead of time in July 2015. In order to bring the Playtech ONE Omni-channel offering to customers, a visual integrated, and experiential journey was created. Customers could learn about the Omni-channel solution in every aspect of the design.
Playtech and 2Heads created an evolving environment that informed and captivated visitors with an interesting 40 minutes of content. The display covered an area of 900 metres over two floors. The display included large numbers of mobile devices, video content screens, and a main 36-metre central screen.
Playtech ONE allows customers to use any of the company’s products on any kind of device, and on any of its channels, with a single log in name and password. This makes the entire customer experience a more satisfactory one in which it is easy to switch from one offering to another.
Playtech Beats Google and BP for Award
Playtech beat another two top companies, BP and Google, that had also been nominated for the Most Effective Agency Collaboration award at the 2016 International Corporate Event Awards. The achievement takes the gaming company further into the limelight. The achievement is a significant one for the casino gaming provider.
”We unanimously agreed there was a clear winner,” said the judging panel. “The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of ROI and also the clarity and explanation from brief through to delivery.”
The Chief Operating Officer of Playtech, Shimon Akad, commented on the exciting win, and recognition of the company’s excellence: “The award provides fantastic recognition of all the hard work that went into designing, developing and building our stand at ICE Totally Gaming to successfully showcase our pioneering Playtech ONE offering.”