The gaming software provider, Playtech, has decided to recognise its licencees that excel in the gaming industry. The company’s judges have announced the winner of the first award.
Mansion Group Wins First Playtech Award
The new Playtech award has recognised the excellence of the Mansion Group in the area of “marketing excellence and innovation.” The judges noted that the casino group won because of its innovative marketing of Playtech’s products, and because of its “partnership with, and testing and releasing of Playtech’s cutting-edge business intelligence tools.”
While the Mansion Group’s marketing team won prizes, both the Gala Coral Group and Sky Bingo were also recognised for their work in this area. The Mansion Group marketing team have been spoiled with a gadget hamper that includes various mobile devices, including iPads.
The Playtech Award will take place on a quarterly basis, and the gaming company has encouraged all its licensees to join in and rise to the challenge. The winner of the next quarter will be announced at ICE Totally Gaming in February 2017. Later in the year, an annual award will be announced. The prize will include £50,000 in marketing funds for the winner, along with an exlusive month on a Playtech game.
“We’re thrilled to have won the first Playtech Award,” said the Mansion Group Chief Operating Officer, Shelly Suter-Hadad. “It’s been a great team effort both internally here at Mansion and with Playtech with whom we work closely in order to continually strive to optimise our offering for our players by using the latest technology and marketing methods.”
Playtech’s COO Comments
”The Playtech Award scheme has been a great success with a large number of our licensees participating and showing how great this industry is in marketing our leading titles in the most innovative ways possible,” explained Shimon Akad, the Chief Operating Officer at Playtech.
Akad praised the Mansion Group team, noting: “We’re delighted that Mansion has won our inaugural quarterly award. The team embraced our new business improvement tools and personalised Games Grid and have seen some great numbers as a result. They are always willing to push the boundaries and are constantly seeking new ways to improve their operations, which is a philosophy we share not only with Mansion, but all our licensees.”
Akad went on to congratulate Sky Bingo and Gala Coral for their “excellent submissions” in which the companies partnered with Playtech on bingo development.