Playtech Announces Huge Branded Games Content Deal

Playtech Announces Huge Branded Games Content Deal

The casino gaming software provider, Playtech, has announced a huge branded games content deal. The exclusive deal has been signed with Warner Bros. Consumer Products, a company acting on behalf of DC Entertainment. The licensing agreement gives Playtech permission to develop casino games using characters and themes from popular DC-branded television and films.

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Great New DC Games for Playtech Players

Playtech players will soon have the chance to enjoy exciting games based on Warner Bros. Pictures shows such as The Dark Knight Trilogy, Suicide Squad, and Batman v Superman: Dawn of Justice. In addition to these well-known titles, Playtech will also be using content from the upcoming Justice League. The game themes will be included across Playtech’s Omni-channel offering, and will be found in slots, bingo, and roulette games across all gaming channels.

The games will be available for players on both desktop computers, and mobile devices. Each of the branded games will be connected to a single progressive jackpot, the DC Super Heroes Progressive Jackpot. The tiered jackpot system that is being used can result in both very large and smaller wins.

In addition to the new online and mobile branded gaming content, the licensing agreement will also enable Playtech to offer games based on themes from the Batman Classic TV Series, Superman and Superman II, Green Lantern, and Man of Steel to its land-based retail locations in Norway, Finland, the UK, Romanian, and Italian markets.

Playtech and Warner Bros. Comment on the Licensing Agreement

Mor Weizer, the Chief Executive Officer of Playtech, commented on the exciting licensing agreement: “This is a hugely significant deal for Playtech and we’re delighted to have a wider-reaching exclusive DC film- and TV-branded content licensing agreement with Warner Bros. Consumer Products. We’ve had phenomenal feedback from our licensees based on the high-quality and calibre of the DC-branded games we rolled out in 2016. This partnership is a testament to our innovative and forward-looking global casino teams and we’re thrilled to work with Warner Bros. Consumer Products to deliver even more cutting-edge, best-performing DC-branded games.”

The Warner Bros. Consumer Products President, Pam Lifford, commented on the new deal: “We’re excited to grow our DC-branded offerings with Playtech and showcase many of DC’s iconic Super Heroes in these immersive, action-packed games. This collaboration speaks to our commitment to engage with fans in the growing gaming space and continue to offer players an on-going entertainment experience around the world.”

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